| Title : | Effect of OTT Video Service Integration on Customer Retention in Indian Telecommunication Industry | |
| Author : |
S Manikantan PhD Research Scholar, Alagappa Institute of Management, Alagappa University Karaikudi, Tamil Nadu, India Dr. S Rajamohan Senior Professor and Director, Alagappa Institute of Management, Alagappa University Karaikudi, Tamil Nadu, India |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | April- 2025 | |
| File : | Click to Download PDF | |
SAJMR
