| Title : | Branding Beyond Boundaries: The Effectiveness of Online Advertising in Shaping FMGC Preferences in Kerala | |
| Author : |
Ranjini Ramachandran K
Ph.D. Research Scholar, PG & Research Department of Commerce & Management Studies, Sri.C.Achutha Menon Government College, Kuttanellur, Thrissur (Calicut University), Kerala 680014, India. Dr. Madhusoodanan Kartha N V Research Guide & Associate Professor, PG & Research Department of Commerce & Management Studies, Sri.C.Achutha Menon Government College, Kuttanellur, Thrissur (Calicut University), Kerala 680014, India. |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | January- 2026 | |
| File : | Click to Download PDF | |
SAJMR


