| Title : | Exploring the Intricate Nexus: Unravelling the Mediating Influence of Attitudes on Purchase Intentions in the Beauty Industry | |
| Author : |
Dr. Kavir Kashinath Shirodkar Assistant Professor, Saraswat Vidyalaya’s Sridora Caculo College of Commerce & Management Studies, Telang Nagar, Khorlim, Mapusa,Goa, India Dr. K.G. Sankaranarayanan Professor & Programme Director, Integrated MBA(HTT), Goa Business School, Goa University, Goa, India Mr. Gajanan B. Haldankar Assistant professor,Department of Commerce, VVM’s Shree Damodar college of Commerce & Economics, Govind Ramnath Kare Road, Tansor, Comba, Margao, Goa, India |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | April- 2025 | |
| File : | Click to Download PDF | |
SAJMR
