| Title : | Branding Beyond Boundaries: The Effectiveness of Online Advertising in Shaping FMCG Preferences in Kerala | |
| Author : |
Ranjini Ramachandran K
Research Scholar, Sri. C.Achutha Menon Government College, Kuttanellur, Thrissur Kerala, India Dr. Madhusoodan Kartha N V Research Scholar, Sri. C.Achutha Menon Government College, Kuttanellur, Thrissur, Kerala, India |
|
| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | July- 2025 | |
| File : | Click to Download PDF | |
SAJMR
