| Title : | Social Sell: How Retail Merchants wield Social Media to persuade the Customers | |
| Author : |
Shobin MathewResearch Scholar, Dept of Journalism and Science Communication, Madurai Kamaraj University, Madurai, Tamil Nadu, India.
Dr. S. JenefaProfessor and Head, Department of Journalism and Science Communication, School of Linguistics and Communication, Madurai Kamaraj University, Madurai, Tamil Nadu,India |
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| Journal Title : | South Asian Journal of Management Research (SAJMR) | |
| Date : | July - 2024 | |
| File : | Click to Download PDF | |
SAJMR
