CIJ


               South Asian Journal of Management Research (SAJMR)
                                      UGC - CARE Listed Journal

SAJMR

Title : Influence of Personality Traits of Celebrity Endorsers on Buying Decisions of Gen-Z Girls: A Study
Author : Mr. Nandita Dey
Ph.D. Research Scholar, Department of Commerce, Assam University, Silchar, Assam, India
Dr. Kingshuk Adhikari
Associate Professor, Department of Commerce, Assam University, Silchar, Assam, India
Dr. Dinesh Kumar Pandiya
Former Professor, Department of Commerce, Assam University, Silchar, Assam, India
Journal Title : South Asian Journal of Management Research (SAJMR)
Date : November - 2024
File : Click to Download PDF



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South Asian Journal of Management Research (SAJMR)

An Annually Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories

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